PREV TABLE OF CONTENTS NEXT
Customer Loyalty: Intention to Switch Health Plans at Next Opportunity

Switching plans often involves a lot of work, including filling out new enrollment papers and finding a new doctor. Therefore, when consumers plan to leave their current plan, it is a strong indication that they did not receive the care they needed or expected. This question asked respondents whether they intended to switch to another health plan at the next opportunity. Sometimes, this switch cannot be avoided; some factors are out of a HMO plan’s control -- such as employment changes and patients moving out of the area. In this report, results show separately how many enrollees did not intend to switch plans, how many would switch because they were dissatisfied with their HMO or care received, and how many intended to switch for non-HMO related reasons. (Some enrollees don’t have an option to switch plans -- policies differ among employers.) Five Measures Contributing Most to Enrollees’ Intention to Switch Health Plans

  1. Overall quality of care and services
  2. Information about covered services
  3. How well medical care meets enrollees needs
  4. Range of services covered by health plans
  5. Number of doctors enrollees have to choose from
By Individual HMO
Intention to switch health plans at next opportunity
Five HMOs Combined