Evaluation of SB 132 Products

Marketing

When opportunities arise and when funding is available, OHCS creates print materials to help promote the consumer reports and also MyHealthCare in Utah. Below outreach documents are examples of completed promotional work from 2005 - 2007.

• Excerpt from: “Utah Hospital Charges, Quality and Safety for Maternity and Newborn, 2005” – presented at press conference on December 13, 2005, announcing the release of the first maternity report and official launch of MyHealthCare in Utah.

• “Making Consumer Healthcare Reports Understandable for the General Public and Actionable for Hospitals” – poster presented at the 2006 NAHDO Annual Conference.

• Hospital Comparision Report Brochures (Adobe Acrobat reader needed to view, download reader)
  • Cardiac Surgeries and Conditions, 2006
  • Hip and Knee (Update), 2006
  • Hip and Knee, 2006
  • Maternity and Newborn, 2006
  • Pneumonia in Adults, 2006

Focus Groups

Consumer input has helped shape the look and content of the MyHealthCare in Utah website and our hospital comparison reports. Below is a listing of focus groups held by the Office of Health Care Statistics to date. Also provided are links to summaries of feedback received from focus group participants.

• September 2006
  Hip and Knee Report (post release)
• July 2006
  -Hip and Knee report
• February 2006
  -Cardiac report
• November 2005
  -MyHealthCare in Utah
• September 2005
  -Maternity and Newborn report
• September 2005
  -Maternity and Newborn report

For more information about public relations and marketing activities, please contact us at healthcarestat@utah.gov; or by calling (801) 538-9205.